Many people are very frustrated that Google as opted for its news SSL encrypted search engine. Now it seems that webmasters and website owners are very concerned about not getting the visitors’ information that they need so badly, in order to make optimization to their website marketing strategy and Search Engine Optimization strategies in their business. It seems that Google has suffered from various complains from various governments in Europe, regarding visitor’s privacy on Internet Website.
If you ask a visitor, if he or she wants that website owners will keep track on everything that they do on their website, they will probably say that they don’t want website owners tracking their visit online. But many website visitors don’t know that face that in each time that they visit a website, the website owner can keep track on everything they do on their website. So when people start complaining about it, some governments start taking it more seriously.
If a visitor comes from Google encrypted search engine, the website owner will not be able to get the referrer information. Furthermore, Google has also released a a special plugin that prevents Google Analytics from tracking the website visitor’s behavior. I don’t know what it really means to website owners, whether they will loose revenue, ROI and the conversion rate will decrease, but all the web is talking about it. So keep track about more news from Google, regarding new development in the web analytics industry.