In the previous post I have been going a through in what I think the Web 3.0 web analytics solutions need to have (what tools). The Internet keep evolving in a very fast pace, and having the right analysis tools, we can get a better insight. I also have mentioned the need for on-site web analysis tool, but also use behavioral analytics tools for the outside world. When having a behavioral tool for analyzing social networks reactions for example, can give website owners and web analytics experts the right context they need in order to understand the behavior that happens on-site.
Let me explain what I mean. If for example you see a large amount of traffic pick at a specific hour to your main domain, and with 10% bounce rate, you will probably very interested to understand what causes that pick and the low bounce rate. Because the entrance to the website was done by direct traffic, you will not have a clue what causes it. Maybe somewhere “in the wild”, a rumor has been placed, with no link, just the name of your domain. People who will see these news, will probably enter the domain name, because they want to see what is going on your website. Maybe you have posted a banner with 70% sale and people are talking about it on social networks. But even if there was a link, sometimes your will not have access to it because the conversation is taking place in a closed group that you need to be ask for permission to join it. Only after you become a member of this group and after the administrator of that group allows you to step in, just than you will be able to get the insight that you want.
So as you can see from just one example (and there are many more), there are many place s where conversation about your product, websites or services are taking place. Some are positive and some are negative in nature. as a marketer and businessmen, you want to get that insight. Having the right tools that can spy on those conversations, but not in a bad way, but a sophisticated enough social networking behavior analytics tool, that will help you get that insight (text, date, positive/negative, member names..), will give you an advantage over companies that don’t have it.
I have personally searched the Internet for such social networking behavior tools that will give me the insight that I need. I have so much questions that I want answers, and many inbound links for specific pages that are restricted. If for example one company can partner with some Group Discussion based website, we can get more detailed info. I mean, they probably won’t give us the member names, I am sure about it, but getting the conversion text if it made (moderated but public), and allows us to get the time and date of the discussion, I think that web analytics consultants can really take this data and use it for their customers advantage. If it is good or bad in terms of privacy, I don’t know. What I do know is that it is a product that will be very welcomes among businessmen with online presence.
I think that on the web there are some solutions that are connecting to feeds from social networking networks and they scrap the text data to find relevant context and use that data to provide their customers with insight regarding their websites from social networks and discussion group and other sort of social bookmarking sites and forums.