Not so many website owners understand the importance of web analytics, especially when talking about real-time and behavioral targeting solutions. The day I’ve seen Personyze behavioral targeting and dynamic content optimization SaaS solution, my life have changed. So you probably asking yourselves, what I am so fascinated with Personyze web analytics?
I’ve have been using Woopra, Clicky and other real-time web analytics solutions that have got the “Cool” factor. I have even used Woopra on one of my blogs when the FIFA 2010 World Cup took place, in order to track real-time visits and enjoy watching the really cool animation on the map. But something was missing. I am surely enjoying playing around with current solutions, but I am also aware of the fact that in order to take advantage of real-time web analytics products, I need a tool that will allow me to dynamically customize and personalize my website content for specific visitor’s segments.
The first content personalization web analytical tool that I had a change to grab my hands on was BTBuckets. Simplicity in mind, this segmentation & dynamic content targeting (free) tool can have shown me how effective actionable web analytics tool can be for engaging online visitors and optimizing online website content for every bucket that I’ve created. But again, something was still missing. BTBuckets don’t have an advanced custom reports capabilities that I’ve urgently needed in order to analyze visitors data. It has integration with Google analytics, but for me, it wasn’t too friendly having two products, because I wanted an All-In-One solution.
Personyze offers everything in one affordable premium web analytics package. You get live visitor tracking, advanced segmentation, top-notch custom report’s tool and dynamic content personalization to engage your visitors and A/B test every action based on specific segments that you create. I’ve tired to search for flaws, something that will ruin my celebration, but I couldn’t find any, really.
If you have used todays’ real-time web analytics tools, you would probably really frustrated, acknowledging the fact that you can’t actually take pro-active measures and engage your online visitors. It is nice getting lots of data from the tracker, and real-time makes it even better, but you need the option to do something with it. Few website owners will sit down hours every week just to inspect website reports to find problems. Most of them don’t know even what to search for. This is the main problem with current web analytics solutions. For many of us, it just take a lost of time trying to figure out what we should be looking at, and what is the meaning of all that data.
This is where Personyze comes to the rescue. Instead of using HTML tags in your website to measuring up effectiveness of different content and testing it with Optimizing tools (aka Google Optimizer), Personyze really simplified things. Personyze utilizes HTML ID attributes, which exists on most Web 2.0 websites. Personyze utilizes 2 main incredible and most useful features to simplify things. It allows you to create alternative content for A/B and Multivariate testing online, without the need to create another secondary content on your servers. Second, Personyze utilizes containers (by HTML ID attributes) to allow website owners to test different content variations, which are linked to segments.
Everything is done online on Personyze SaaS solution, no need to change anything on your server. Want to check two banners for visitors’ engagement? – No problem. With Personyze you can do that in few easy steps. It really simplifies things, and when it comes easier to complete, more and more web analytics experts and website owners will use this tool. I mean, how many of you have been using Google’s advanced segments and custom reports, not so many, right?
So take BTBuckets all around simplicity, mix it with all the best premium Web Analytics solutions like Omniture SiteCatalyst and WebTrends Analytics 9 and you will get Personyze. OK, it misses some features that the other competitors don’t have, like Facebook Analytics and more advanced Mobile features, but I am sure that they will be there in no time. Looking at the positive side, this is probably the most effective and most flexible real-time web analytics product in the market today. Prices are well balanced and affordable, even for small sites and blog owners.
So as you can see, there’s a lot to like about Personyze, and I am sure that once you try it, you will agree with my conclusion.
Check Personyze FAQ page for more information.
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