A Real-Time Actionable Web Analytics that we all have been waiting for!
The more I use different web analytics SaaS solutions (free & paid), the more I see how much is still needed to get the right tools for analyzing my website traffic and make some logic out of that data. For my luck, I’ve cam across Personyze real-time web analytics solution. This paid web analytics product is targeted for any website owner who want a behavioral targeting web analytics solution, that focuses not just on general website statistics data, but allows you to focus on specific visitor’s segments up to the individual. Furthermore, Personyze allows you to take advantage of many advanced web analytic tools that simplifies the ability to track, analyze and monetize your website statistics to the max.
Real-Time Actionable Analytics
Personyze allow you to take action. By saying “take action”, I literally means that you can engage you website visitors and dynamically deliver personalized content for each visitors’ segments which you create using the “Profiler” automatics personalization tool. Before we dig deep into Personyze and understand the main advantages that this web analytics SaaS solution has over its competitors, lets learn about the 3 main tools that you will probably use in order to gather website statistics data, create custom dynamic content and make A/B & Multivariate testing.
Personyze has 3 main tools to accomplish any website analytical research:
- Web Analyzer – This is the main heart of Personyze web analytics product. Offering real-time visitors tracking tool that track all user activities at the user level.
- Profiler – An automatic personalization and segmentation tool, that allows every website owner and web analytics expert to create custom actions (ex. Popup banners, HTML, images, replace text, etc) for specific metrics’ based segments.
- Tester – The test allows creating A/B & Multivariate testing, which acts on specific segments and take advantage of the Profiler’s actions to measure the effectiveness of different actions and Google Adwords campaigns.
These are the main tools that allows a lot of flexibility (as you soon see) and significantly increase you productivity and help you achieve you website goals faster then ever.
The concept of Personyze is based on Behavioral targeting concept, that was proved to increase ROI and Conversion rates in many tested websites.
Custom Reports
Furthermore, Personyze offers a great deal of flexibility and customization when it comes to building custom reports. It has never been so convenient and more engaging to get that right, most important data that is so crucial for any website success online. There is actually no limit on the data that you can query and use into your advantage. Taking into consideration the fact that the data is retrieved in real-time and updated in real-time, you can query the visitors table and create custom reports up to that very second. No more waiting minutes and even hours for the data to be updated. Personyze is truly a unique product when it comes to Custom Reports.
In Personyze custom reports you can filter, sorts and create different calculating functions on any kind of data, like in more advanced SQL query editors and administration tools. Personyze Custom reports tool allows you to add many kind of charts to your report (Pie, column 2D/3D, bar charts, stacked charts, bubble charts and many others). this helps visualizing your data so you can easily can pick up different trends and changes in your online website activities.
Creating Segment (Buckets)
In order to differentiate your visitors and group them together, you will use the “Profiler” tool. Using the “Profiler” tool you can build segments (patterns) by using important visitor’s browsing metrics to help you classify visitors into different segments (groups). The metrics are divided into several groups: Traffic sources, Visitors, Content, Condition, Action, containers, System, Site usage and Goals.
It is easy to create Boolean functionality by grouping metrics into “functions”. Each function can contains different metrics (patterns) and can build “AND”, “OR” or “XOR” logical expression between them. Furthermore, you can create a sequence (first time I see this option in any web analytics product), that when applied, you can differentiate segments by the chronological order they have taken place on your website.
For example: you can create a segment for visitors that have visited PAGE A and after that PAGE B. So the segment will not happen if the visitor came from PAGE B to PAGE A. (you get the point).
You can name the segment and categorized it. There are also other general settings, in which you can decide if you want the segment to stick for number of times and number of sessions or whether you want the segment to match again or not.
Action Groups
As we explained earlier, this an actionable SaaS web analytics solution, and therefore it enables you to create different custom actions upon you want your visitor to react and that reaction should be tested afterward (Optimizer). But Personyze goes even further. It allows you to create action group, inside each action groups you can group several actions that react together when specific segment(s) takes place. You can deactivate every single action and reactivate it again.
In the action group section you can also create “chained actions”. Chained actions means that you can create many actions that will take place on after the other in a specific time interval. Want to get ready to test your the action group in the optimizer and give them the same ratio appearance? — No problem. Inside action groups you can set a rotation ration (percent), and the actions will appear by following the specified rotation ratio that you’ve set in the Action Groups table. You can name the action group, categorized it, write your own description and tag it.
You can choose from those available actions:
- Banner display actions
- Content display actions
- Code change actions (Javascript)
- Redirect actions
- Notification actions
Containers
Containers are very important integral pert of Personyze behavioral targeting web analytics solution. Containers are zones that are based on HTML entities, and you act upon them by specifying their HTML ID value. Containers can be any (almost) any HTML element inside you website, whether it is a DIV, SPAN, A, TD HTML tags and so one.
So what can I do with “containers”? – you can apply different actions on containers, like implementing an HTML or image actions. So for example, when a user came from Google search engine from a specific keywords, you can present an image of your choice in a specific location inside a container.
But creating actions inside containers is just one of the many options available in Personyze web analytics. You can decide that you want to make a specific container a “grab HTML” one. “Grab HTML” means that you can grab specific HTML/Text data inside an HTML element and use it for testing/optimizing/reporting evaluations. In order to clarify this better, lets give an example.
1. You can track form filling errors, by grabbing the text in specific fields, while you online visitors are feeling them at that very moment. You can analyize form filling problems that otherwise you have need to guess.
2. You can grab prices from the total section on your online shopping cart, so you can create action if the total sum of the purchase is over a specific amount of US Dollars.
There is not limit in what you can achieve by combining the usage of analytics, segmentation, actions and reporting together. Everything was made to work seamlessly hand-in-hand and provide you the best website analytical tool that can really make a difference between online failure and success.
Perzonye Subscription Plans
You can choose between 3 main subscription plans:
- Personyze Silver (for small websites)
Monthly Page Views: 50K max
Personalization Actions Included: 10 - Personyze Gold (for medium websites)
Monthly Page Views: 100K max
Personalization Action Included: 10
Optimizer Segmented Split Tests: 25
Ad Campaigns Managed: 10 - Personyze Platinum (for large websites)
Monthly Page Views: 250K max
Personalization Action Included: 50
Optimizer Segmented Split Tests: 50
Ad Campaigns Managed: 50
Installing Personyze is a breeze. All you need to do is to supply you domain name and a code generator will generate a code in which you’ll need to implement on every page that you want to track and act upon using Personyze. This is really a unique and I must say “A revolutionary” real-time web analytics product. In my opinion, there’s nothing even close to be what Personyze is (and will be in the near future).
Click to visit: Personyze real-time web analytics
You must log in to post a comment.