Actionable Web Analytics & Behavioral Targeting Solution Reviews and Personyze Guides

One unique tool that I really like about Personyze is the ability to easily create containers via the Simulator. Before I start explaining about how to create a container via the simulator in Personyze content personalization suite, I want to explain what ‘container’ is.

In my previous posts about Actionable Web Analytics I have wrote about this feature in Personyze. In this article I want to emphasize on some of the social action widgets that exists on Personyze as part of its Actionable characteristics. I am pretty sure that you are well familiar with social networks like Facebook, YouTube and social bookmarking like ShareThis n Add this. Personyze web analytics made those social widgets available as part of the action creation process.

For those of you who haven’t tried Personyze web analytics, I want to explain three basic elements that are crucial for understanding how to personalize your website. Even though Personyze comes with a very useful dynamic overlay guide, I have found that it is very simple to start using it if you understand those three basic elements: Segments, Actions, Optimizer.

I think that many website owners still don’t understand the benefits of implementing a content personalization web analytics with their website. The all idea behind implicit content personalization is to show different content for different visitor’s segments. Take Amazon and eBay for example. Those two giant websites follow and study your behavior and target specific content especially targeted for your type of preferences.

In this post I want to talk about the first thing that you want to do when you signup to Personyze web analytics. After you have finished the sing up process, you now need to set up the domain that you want to track. As the administrator of your Personyze account, you decide which areas will be tracked by Personyze Javascript tracker. When logged in to your account, go to the “Settings” and click the “Domain Settings” link to enter the domain settings’ section.

Beginner to web analytics platforms sometimes have hard time to even understand the more advanced features in web analytics platform. In order for a web analytics platform to be accepted by a large audience, it has to be easy to use and need to have user friendly guide, help, forum and support system. What I liked about Personyze actionable analytics platform is the User guide system. Personyze’ user guide system is very unique, nothing that I’ve seen in any other SaaS solution. The User guide system appears in any page that have a help section.

Today I want to talk about Personyze Simulator. Personyze Simulator is a very useful tool managing and testing your segments (conditions) and actions. Furthermore, Personyze Simulator allows you to create containers on-the-fly by hovering over DIV elements, which have HTML ‘ID’ attributes. In the simulator, you have three main areas: “Last visit report”, “Control Panel” and “Parameters to Replace”. Each one provides different features for viewing, testing and managing your segments, actions and containers on specific pages on your website.

To start building your segment you will first need to define your first rule. To add a rule, simply move your mouse inside the empty brackets (over the blue line). After that you will be presented with the metrics navigation menu which allows you to add a rule/metric to your segment. This tutorial will teach you how to build a segment in Personyze, step-by-step.