Actionable Web Analytics & Behavioral Targeting Solution Reviews and Personyze Guides

In this post I want to review all the default reports which are available as part of Perosnyze web analytics platform. When you login to Personyze’s dashboard you can see a list the reports on the left sidebar. With just one click you can view any of those reports at the right main content frame. Let’s go through the reports and see what insight you can achieve by viewing and analyzing its details. In this post I will focus on the ‘Content’ category reports.

In the next video I want to demonstrate to you another action using Personyze Actionable web analytics. In this blog post I will demonstrate the use of Popup actions. A ‘Popup’ action is an action that which draws a HTML Div with content onto the current web page that the visitor is currently viewing. The Popup action takes several parameters, including: HTML content, Javascript code, Width and height, margin (in pixels), Z-index, position of the popup, CSS properties, delay (in seconds) and more.

Today I’ve received a fundamental questions from user on how to view custom and pre-defined web statistics reports in Personyze web analytics. Custom reports is one of the most powerful tools on this system. The flexibility is probably endless, unless I’ve missed something. I won’t get into the advanced custom pages editing facilities, but show you the basic of viewing and editing custom reports within the system.

I’ve made my first video tutorial on how to create a new visitor segment in Personyze. In the video I explain (in my not that great English ) how to create a simple segment in Personyze’ segment building tool called “Profiler”. In the first part I go through the basic settings that you should know prior to creating a new segment.

I’ve heard people saying that when they sign-up to Personyze the web analytics JavaScript tracker doesn’t track their website. The reason for that is very simple: you haven’t setup your domain yet in the domain’s setting page. Now when you logged-in to Personyze web analytics for the first time, you will get a big User guide popup window with a large “Important!” notice. The popup will tell you not to forget setting up a domain, before start tracking and using the platform. Setting up a new domain to track is very simple and Personyze has supplied both a textual guide and a short video tutorial that explains how to setup a new domain.

One of the most exciting features in Personyze Behavioral targeting SaaS is Offline tracking. It is not a new concept and I guess many of you are already familiar with Offline tracking. Offline tracking is a feature which allows eCommerce website to cross reference offline data with online visitor behavior data. Not all of your website visitors are buying products via the shopping cart. Some of them may even prefer ordering product by calling your sales representatives and order from them. When that happens and without offline tracking, you lose track of your online visitor from the moment he picks up the telephone and makes an order.

I’ve gotten a mail from one web analytic expert who start to use Personyze. He asked me how can I turn enable or deactivate a segment in the “Profiler” page?

I remember using several web analytics software before, but getting quick insight was really a pain. I was searching for a web analytics solution that will give me a easy way to drill down my reports in order to understand my visitor’s behavior. Most of the web analytics I know do it only one way: filtering the data as I drill down the reports.