Heinz
Member
UserReport.com have launched new free web analytics service that generates detailed statistics about the demographic profile of website visitors. The product is targeted towards webmasters and contains a free survey-tool, as well as a free feedback-forum (wisdom of the crowd style) called CrowdIntelligence.
Their service are located at: www.userreport.com
Idan
Key Master
Heinz, welcome to my forum!
I had a chance to go through userreport.com. If you can please spread some information about the product, I would be glad to write a review about it myself.
Best Regards,
Idan.
Heinz
Member
Hi Idan
The short story:
UserReport is the new international version of a web analytics tool that have been used in scandinavia for almost two years. We are now launching globally in 21 languages with a 100% free service.
The long story:
More than just Traffic – We tell you who are actually visiting your website?
One of the biggest advantages that UserReport.com has over traditional web-analytics packages is that we provide you with very detailed demographics of your visitors. This is especially of importance for webmasters, since unless we know our audience, we can’t figure out what makes our readers and visitors tick. Unless we know our target audience, it is highly unlikely that we can please them accordingly.
If you are targeting the right audience your chances to promote or sell services online is greatly increased. Bottom line - It is all about targeting your demographic customer base more efficiently.
Traditional Web-analytics don’t really tell you anything or only very little about demographics - This is where (we think) UserReport.com excels. When you know your audience, you can start improving and optimizing your website towards you audience. Every step of the way UserReport.com helps you to track your progress by tracking changes in website ratings and demographic groups using our target group tracking reports.
We help you to track changes in the demographic makeup of your audience over time, but we not only tell you if there is a change, we calculate if the change is significant. In other words, can you count on the reported changes to be real? or are they merely statistical noise? Our Report-engine clearly marks whether a detected change is significant or not.
Our tracking-reports allows you to compare site-evolutions on a regular basis before and after you make changes to the content, the style of your website or while running big advertising campaigns.
Learn more about your website’s weaknesses and strengths
You no longer have to second guess how your visitors’ rate your website based only on bounce-rates, time spent on pages and other weak indicators. UserReport actually allows you to ask your audience directly how they think you perform on key parameters like design, content and navigation. We offer a full report with 10 usability factors – also, fell free to add your own as well.
If you make any updates or changes to your website, you can see the ‘before’ and ‘after’ statistics to determine if your changes were helpful. Use it to develop KPI’s that can document the results of your hard work to your employer, use it as documentation towards client or for your own enjoyment.
Engage users to help you make your website even better
Engage your users by asking them how they think you could improve you website using UserReports interactive forum CrowdIntelligence. Our CrowdIntelligence platform will allow you to receive daily user feedback to help improve your website. Make your web-visitors create, vote and comment on ideas on how to improve your website. Engage your users to help you make your website an even better place to visit, get inspired by the feedback and discussion from your users or use CrowdIntelligence to test new concepts before launch.
You can lean back and wait for your users’ contributions or use CrowdIntelligence as a testing-lab, where you can encourage your users to provide you with feedback on all the new ideas you are tumbling with.
Another method of engaging your user is by adding your own customized questions to our usability survey using UserReport’s user-friendly survey-editor. Within seconds you can add your own questions to the already comprehensive usability survey delivered by UserReport.Feel free to ask users what they love and hate about your website. Afterwards, export the data to Excel, Csv or SPSS for further detailed analysis.
Benchmark your performance against others
Benchmark you website against other websites working in the same area of business. Compare how your website performs on key usability indicators nationally, internationally or amongst peers.
Basically we compare the satisfaction score of your website's with other websites also using UserReport. We allow you to compare your websites performance to all other websites worldwide, nationally or you can choose to compare your websites performance with other similar websites working in the same business area as your own. Don’t worry, if your performance is sluggish, we won’t tell anyone. It is all anonymized, we just want to help you improve your website.
UserReport.com is 100% free and we will be adding additional services and functionality in the coming weeks.
Questions? Try our forum at blog.userreport.com or Feel free to contact me anytime using the contact form located at: http://www.userreport.com/AnonymousModule/Contact.aspx
(I prefer to avoid leaving my e-mail in a public forum for the spam-bots to feast upon :-)
Best Regards Henrik
Andrew Mandelson
Member
Hi Heinz,
I've never heard about UserReport before, but after reading your overview, I can see the advantages of getting insight with the largest amount of demographic data available. But I have two questions that I would be glad to get answers before trying out the product..
1. When you say "Detailed Demographic", do you mean that UserReport can extract other indicators / metrics that Google Analytics cannot? - Or you are talking about the implementation of the data in your the custom reports / User-Demographic and Usability-Benchmarking?
2. What is "Crowd Intelligence", I have watched the video (the tutorial on your website) but I can't figure out what it means?
Heinz
Member
Hi Andrew
I would actually be surprised if you had heard about us - we are 'brand new' in the non-danish speaking part of the world.
1. Yes. We are a supplement to Google Analytics more than a competition. We collect data like age, gender, education etc. across all our membersites, and then allow the members to share this data in a agregated and anonymized form with each other. The data collected allows you to profile you target audience more efficiently. We don't do hits, we actually deliver metrics like age distributions, gender distributions etc.
2. We are working hard on updating tutorials, movies and language on the website. We are still a bit behind schedule in that area, but I expect us to have it all updated in 1-2 weeks. So communication might be a bit unclear at times. Sorry about that.
But to answer your question: Crowdintelligence is a user-feedback forum. Click on the 'Feedback' button located on the www.userreport.com pages (oriented in the left side of the screen), and you will open CrowdIntelligence from a user perspective. It is a bit simular to 'Google Products Ideas' in some areas (product improvement by Wisdom of The Crowd).
But the best way to get to learn more about the content of our reports is actually to create a free member-account. When you create a free account there will already be a 'dummy' website in your report section, where you can explore all the features of the system. So you don't need to actually add your websites or commit to anything in order to get access to see how it all works.
No strings attached - I promise we won't hassle you with salespeople or any nasty surprises :-)
Hope it answers your questions.
Best regards Henrik
Andrew Mandelson
Member
I think the best way to figure out such metrics like the visitor gender and age (birth date), is to use the data collected from sites that collect such data. For example, if you have a product/service that you provide online and in order to enjoy that product/service you need to register and provide your details like: country, age, gender, city, etc., you can collect this data and use a specific algorithm that gives you an estimation on who is that specific visitor who visit your website. As Heinz said, UserReport are crossing the data that is being collected from their customers against another data that is being collected from other sites that they own.
I think by doing this, they can give a rough estimation on specific metrics that other web analytics vendors just can't provide. Of course Google has the largest archive data, but they don't provide it to their Google Analytics users. But other companies can do that too, like Amazon, eBay and other high e-commerce website, which requires registration and filling in many private details.
Am I right Heinz?
Guy L.
Member
Andrew, I think you got it all wrong. They are using their users' surveys to collect the data. There is a reason why they are called "UserReports". The question that you need to ask is whether you can use the data together with your web analytics software to get better insight.
Heinz
Member
Guy L. is right on the money, we don't try to guesstimate metrics using exotic statistics. We actually ask people (nicely) about the metrics and then allow webmasters to use that information across all our member websites. So everybody in the network is actually pitching in with real (not estimated) information about the users metrics. You could consider it a 'shared' network of metrics.
I have been working in the research industry for many years, conducting market research and political polls with a heavy emphasis on the statistical side of the data-processing, and in my experience, nothing beats actually asking people. Trying to guesstimate an election outcome or (in this case) user-metrics based on behavior alone is a very tricky business with a huge margin of error. On the other side, by asking people (and processing that data appropriately) we can actually achieve a very small margin of error.
So our approach is a bit ‘back-to-basics’ compared to many other solutions.
If you want to know your audience – why not start talking to them?
Heinz
Member
We have now added the missing tutorials, updated our videos and also added a small 50 sec movie that explains what UserReport is all about.
Everything can be found at:
http://www.userreport.com/AnonymousModule/Tours.aspx
50 sec movie is also embedded at the frontpage.
Hope it helps explain what we are all about - and you will like our presentation.
Best regards Henrik
You must log in to post.
