Truviso VIAWhen it comes to understanding the true value of your online visitors, there is a need for a specific, intelligent and innovative product. This unique web analytics product, needs to give more emphasize on the people who visit your website, and optimize the content of the website for a given visitor. The goal is toe increase the visitor engagement and build a relationship of trust between your website and the people who enter it. Truviso has developed a specific product called Truviso Visitor Insight & Analytics™ (VIA). In this Overview I will be focusing on the advantages of Truviso Visitor Insight & Analytics product, and see if real website can benefit from using it.
First you need to understand that in order to make more conversions, you need to optimize your website content and visual appearance, to specifically fit each visitor. Of course this is the optimal thing, but in reality we will probably fit specific content type for a specific group of visitors taht fits a specific segment (ex. Country & referrer, Keyword & Search engine source, etc.). Using Truviso VIA, website owners get dramatically improve engagement, optimize conversion and increase revenue over time. Some web analytics vendors call it "visitor-level insight". It means trying to get more detailed information of specific group of visitors, or even a single visitor, depends on it specific contribute to the website.
For example, I know that you probably want to get as much information on a specific customer who just paid $10,000 through your website. OK, its all depends on th good that you sell and the value of transactions, but you understand what I've meant. Some visitor have better value for the company, and its better to make a specific segment for those type of visitors, to identify them in the future and make content adjustments to that is specifically targeted to prospects (potential buyers) or customers which are already registered (members).
As other leading web analytics solution, Truviso VIA has a real-time reporting on all their data. VIA features real-time dashboards and drill down reports at the visitor level. This functionality will enable you to get a real (time) picture of you website status, online visitors, engagements, number of goals achieved in real-time, segmentation of visitors in real-time, etc.
The best thing about Truviso VIA is that you don't need to implement any additional page tagging to enjoy all the those features. Everything can be done from the administration section of VIA. Furthermore, Truviso VIA will give you a freedom to create custom reports and get a complete access to stored data using standard SQL language queries. If you feel comfortable querying the data using SQL statements, you will fell right at home.
As advanced as Truviso VIA can be, some people want to still continue using their current web analytics solution like Omniture siteCatalyst, Webtrends Analytics 9, Google Analytics, Core Metrics and others. Some companies are locked with long term contracts or maybe they just want to continue using the web analytics product that they feel comfortable working with, and which they've got higher ROI and Conversions. So with Truviso VIA you can still continue using your previous web analytics solution, but integrate VIA with your current web analytics solution. VIA works along side with other web analytics solution without interrupting them.
Another huge advantage of Truviso VIA, is that it can easily connect the outsource enterprise data sources to make the integration between Visitor Insight & Analytics™ and other systems (like CRM software, Social Media APIs, Mobile applications, Log file, PPC APIs, etc.), as smooth and easy as possible.
Have any of you guys tried them or use their web analytics solution on a