I wanted to discuss about the future of web analytics software and what other features we are going to see in the next versions of the leading web analytics platforms. For example, in 2010 we can see more actionable analytics software, which lets you use dynamic and real-time content personalization. The first thing that was so frustrating in Woopra real-time web analytics for example, is that the software tracks visitors in real-time, but you just cannot do anything to really optimize your website for specific visitors when they are visiting your website right now.
I mean, of course you can make some A/B and Multivariate testing, but what I am saying here is that in the future we will see more and more web analytics platforms that enables for dynamic content personalization for each visitor on the website, according to segments that the website owner/web analytics consultant has built. Today the only free actionable web analytics SaaS solution that lets you insert your own code (HTML/Javascript) and pop it up when a segment is being filled, is BTBuckets at BTBuckets.com.
I've got bored just optimizing my website by reading and analyzing past reports. I want to take action, make a change, elevate my website ROI and Revenue in real-time. I want to see trends as they happen, sit in front of my computer make a change if I encounter a problem. You know what I mean. So In the future, Actionable web analytics SaaS & Software platforms will be much more popular. Cloud hosting environments are becoming cheaper to manage, so more web analytics companies will use real-time (live) analytics and also will enable the site owners to write actions (like displaying a banner for example) for specific segments like BTBuckets does.