Let's continue further and try to understand what makes Personyze such refreshing web analytics product. After reviewing some really good web analytics products on my blog like Omniture SiteCatalyst, Webtrends Analytics 9, HitLink, Woopra, WhosOn and other web analytics products, I can say fure certain that a live web analytics product like Personyze, I haven't tested before. I had I chance to try Personyze out when I contact the Israeli company who developed the product, and asked them to try the beta version out.
SegmentationSo enough of small talk, lets get right into the inner side of Personyze and see what it has to offer to online businesses and website owners. First of all, Personyze is a union of several statistics, analyzing, optimizing and reporting tools. With Personyze you can create advanced segments like in Google Analytics advanced segments, but Personyze takes the behavioral metrics even further and allows you to create functions, which hold several metrics together and apply logical operands between them (XOR/OR/AND). After you choose the right metrics and decide if you want to put them in functions or not, you can create a "Sequence", that is responsible for making sure that in order for the segment to be identified for visitors, the segment need to satisfy the metrics order sequence.
The segmentation tool is very easy to use and allows total flexibility in building segments online using Personyze.
Action GroupAction groups are specific containers for the actionable analytics features inside Personyze. Action group can be created for every segment, and you can even created several action groups for every segment (pattern on personyze). In general, when the visitor/s satisfy that behavior on your website, the action is being executed on the spot, unless to want to put a delay for it (in seconds).
ActionsSo what are exactly "actions" and what I can do with them? - Actions are events that are their properties are being defined by the website owner. By default every website owner can choose between several actions, like Redirect (redirects the visitor to another page in your website or outside your website), Image (load an image in a specific container, we will talk about containers later on), Popup Window (actually this is a DIV window not a regular popup alert window, so you can put any kind of HTML code in it) and so on.
Using actions you can engage online visitors and interact with them. But interactions is nice, but we need something more advanced in order to test that interaction based on the segments and goals that we have set earlier when be built the segment (pattern/bucket). This is where Personyze Optimizer comes to your help.
OptimizerPersonyze optimizer is a very useful tool for testing the effectiveness of every action that you choose to apply to your website when specific segments take place and therefore, you should use it every time you make a change to your website. With Personyze Optimizer you can create A/B and Multivariate split testing so you can find which content deliver the best results, I mean higher conversion rate, elevating ROI, get more engaged and deliver the results that you, the website owner want. At the end of the test, you can choose whether you want to stay with the winning action (action group) and drop the losing action group, or other very flexible changes that you can made very easily.
For further information, pleas visit PERSONYZE.com official website and there you can find all the right information to help you get started.