When I first heard about segmented content, I asked myself "Why should I use segmented content on my website?, It's already doing fine.". What I didn't know about segmented content is that it can really give you a large boost towards: visitor satisfaction, content relevancy, higher conversion rates, higher return of investment (ROI) and enhance campaign's efficiency. Well, this is just a few reasons why you should segment you content. I also realize how effective it is to segment my website content when I create A/B testing on my website.
The most challenging part from the Web Analytics expert is to understand what are the website goals, analyze the data and segment the content so it can help the website owner achieve its goals faster. Not every company with an commerce website has a web analytics expert. Some of those companies don't even use site content personalization tools to maximize their website presence and convert more visitors into sales.
I think that in many cases, segmented content or site content personalization is not yet acknowledged and penetrated by website administrators and Entrepreneurs. Online publishers and advertisers can easily increase the effectiveness online. Segmented content is really easy to do with the right tools.
BTBuckets was one of the first friendly tools that gave website owners a taste on segmented content or as BTBuckets calls it, buckets and their corresponding actions. Many people has signed up for BTBuckets because it is a very intuitive segmented-content tool, especially for newbies. It is stripped out form many confusing and sometimes unnecessary features that only prevent people from using them. The success of BTbuckets was in its simplicity - and they did an awesome job with it.
Maximizing conversions in real time is what BTbucket and other kind of actionable web analytics SaaS are all about. If you search the Internet for keywords like: Actionable web analytics, site content personalization, on-site behavioral targeting tool, real time web analytics segmentation - you will come up with many available solutions. You can check out btbuckets.com for more information.