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Have you heard about ClearSaleing Advertising Analytics Product?

(4 posts) (4 voices)

Started 1 year ago by Bella Monaco
Latest reply from Idan

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Bella Monaco
Member

Have you heard about ClearSaleling, Inc.? - This company developed a unique advanced advertising analytics product for tracking cross-media profit, optimizing advertising portfolio and hwlp you make smarter advertising decisions. On ClearSaleing website, it says "Through our patent-pending advertising analytics technology,..", it means they are in the procedure of patenting their product. So maybe their is something interesting under the hood.

You get deep insight into any online advertising campaign, email marketing campaigns and other channels. The platform measures performance by profit and loss, rather than conversion rates. clicks, leads and cost per acquisition (via Wikipedia).

Founded: Columbus, Ohio U.S. (2006)
Founders: Michael Lanese, randall Smith, Adam Goldberg, F. Ryan Memmelaar.
Headquarters: Columbus, Ohio U.S.
Products: Advertising Analytics Technology
Websites: www.clearSaleing.com, www.attributionManagement.com

Have somebody implemented their advertising analytics solution and uses it?

Posted 1 year ago #
Andrew Mandelson
Member

It is an advertising analytics that was specially developed to target tracking of advertising campaigns through different media channels, and also both online and offline advertising campaigns. There are many Enterprise web analytics company that offer you such a tool, and it is integrated into their own Web analytics suite. Take for example Omniture and Webtrends, they have developed a Facebook analytics for getting better insight about your advertising campaigns in facebook. No other company can give you such accurate results and such deep insight i facebook. So whether buying a niche product like ClearSaleing is up to your companies' BI needs. I have looked in their case study section, and found only few clients there. There alexa rank is so so, and I guess they are just another company with a niche product for companies with special needs. That's my opinion.

Posted 1 year ago #
Michael S.
Member

There are many niche web stats and online/offline marketing products. Those companies do not target the customers that needs a web analytic solution like Google Analytics. they want to succeed in their own niche. There are many web analytics customers that do not want advanced web analytics solution that have steep learning curve, especially bloggers and small business owners. Even if they understand the advantaged of having an advanced web analytical tool, they still prefer a targeted product that will have fewer features that they need. Take for example GoingUp web analytics (a partner in Web Analytics Association). This product has some unique features like Keywords Position tracker, that tracks you keywords position from various search engines (as long that the GoingUp Javascript code in installed on you pages). So as far as I concern, they can succeed in their niche, but they won't have the same income as the most popular general web analytics solution like Clicky and Woopra in the realtime web analytics for small business and private users, and of course not like Webtrends, Omniture and Coremetrics and their enterprise web analytics solutions.

Posted 1 year ago #
Idan
Key Master

New Marketing technologies keep popping out every month or so. I have read an Interview with Adam Goldberg on Web Analytics World (from August 18, 2009). Adam Goldberg is the founder of ClearSaleing and he called his technology "Advertising portfolio management". Adam Goldberg worked at Google for 3 years prior to his startup company. His Purchase-Path technology finds relations between ROI and profit, in order to get insight of important points that contribute to online sale/transaction.

As for today, marketers only catalog the last click on a specific ad and log it, and then analyze that data to improve online marketing campaign. But this strategy is used because the lack of a tracking-technology related solution, which will enable marketers to follow the full funnel that lead to conversion or not. ClearSaleing gives you the right tools and implemented its own technology innovation, to show marketers the full path of purchase. By doing this, marketers have all the information they need to map the KPIs relevant to the conversion and react with better BI marketing decisions upon that statistics.

As you can see, ClearSaleing platform present an innovative and valuable solution for marketers, that other Analytics products just can't give. I encourage you read ClearSaleing blog and visit ClearSaleing official site for more information. As their official website suggests, ClearSaleing key features are: Cross-Media Profit Tracking, Accurate Attribution Management and Advertising Portfolio Optimization. Hope that information helps.

Idan.

Posted 1 year ago #

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