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eBay Analytics solutions - eBay insight like never before

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Started 2 years ago by Mira Larosh
Latest reply from Idan

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Mira Larosh
Member

I was searching for an eBay visitor tracking service, and I've found several companies, each one with each own solution. Sellathon has built an eBay compatible application, which let you track which auctions are receiving the most visitors, tracking returning visitors, learn their behavior (behavioral analytics) and optimize your product listing for better business performance online on eBay. Sellathon solution is called "ViewTracker™" counter. All you have to do is to get the generated HTML code snippet, and put it into your auction description.

As you know, eBay is preventing merchants to put Javascript code on their online stores, so simple HTML solution was made by several companies.

You can track the following, using Sellathon ViewTracker™:

1. Track product listing
2. How many bids per listing and their total bid value
3. Percentage of listings visits
4. Filter auctions that are relevant by keyword or by date

Sellathon's ViewTracker isn't a free solution, and to use it, you have several payment options:

1. Basic Seller: Unlimited eBay auction tracking (up to 50 simultaneous auctions). - $4.95/mo
2. Advanced Seller - Unlimited eBay auction tracking (250 simultaneous auctions). - $8.95/mo
3. Enterprise Seller - Unlimited auctions tracking and simultaneous auctions. - $19.95/mo

* for up-to-date prices, visit the order page.

Other company who also presented their own eBay-to-GA (Google Analytics) solution is eg-analytics.com. The are using images embedded inside your eBay shop, to track and collect visitor's data from within your online shop. You can track: Unique visits, page views, average time on the shop, visits, pages/visits, browse and OS, visitor's language, etc. Of course because they don't use Javascript (eBay do not accept Javascript code), you will not get to see screen resolution and color depth for each visitor.

Those two solutions really rocks. Many ebay sellers search a way to integrate eBay with Google Analytics, so this is a good solution. e.g. Analytics is a paid service, and they have 5 plans: Basic, Intermediate, Busy shop, High volume and Web development company. Visit their plans page for further info.

Sure there are many ways to get insight about your online shop on eBay. I think that two of those services will help you start on the right foot. Good luck.
What to do you think, any other solutions that you know about?

Posted 2 years ago #
Idan
Key Master

Hi Mira,

I just wanted to present another Auction Analytics Software called "Sellebrity" (cool name!). This Auction Analytics software is actually free. On the main page of sellebrity.com, you can see a comparison table that compare Sellebrity vs. Google Analytics vs. Sellathon. Let's put Google Analytics aside for a moment, because it is not built specifically to integrate with eBay. So we are comparing Sellathon and Sellebrity. Let's see who shines more.

As far as I can tell, Sellebrity is kind of a White-Label of Clicky, or Clicky are branding their web analytics solution for auctions specifically. The Dashboard UI looks exactly the same as Clicky/GetClicky. I haven't checked it further, but it looks pretty much the same. But anyways, lets dig a little bit further and see what it has to offer for E-Commerce sites.

Both Sellebrity and Sellathon gives you real-time insights of what's going on your eBay store. Both solutions offers data extraction capabilities, means exporting the data to Excel CSV compatible file. From that moment on, all the following features, are exclusively available on Sellebrity:

1. Free service (limited service) - While other companies charge for their services, Sellebrity remains a Free product, at least when you are not going over 50 simultaneously active listings. "Freemium" service.

2. Multilingual support - For those of you who don't speak/read the English language, Sellebrity is available in 14 languages.

3. E-mail customized reports - Sellebrity gave lots of attention about data availability. You can create custom reports and they can be sent automatically to your inbox.

4. Custom Goals, Conversions, Campaigns - It seems that every one who is serious about bringing an eBay Analytics service, should consider giving the user a way to track conversions, goals and online campaigns.

5. Custom Alerts - You don't have to be in front of your computer all the time, just to stay in business. You can create custom alerts, that will notify you when something important happens on your eBay online shop.

6. Perform A/B testing - Really a must-have feature, which any serious player should implement.

7. iPhone and Android Support - Officially supports the Android and iPhone platform. You can use you mobile device to track your auctions in Real-Time. If you have multiple eBay UserId's, you can use them too, without having to reload the app with different settings.

BTW: Check out our latest review on Mobile GA Android app, if you want to get Google Analytics data on your Google Android mobile phone!

Furthermore, Sellebrity integrate Google Maps, track customer's downloads, presents your stats in RSS feed format, support IP tagging and IP filtering and much more. You can even track Ajax and Flash events.

Sellebrity home page - look at the demonstration site, compare Sellebrity against Google Analytics and Sellathon solutinos, pricing plans, etc.

So what do you think, Sellebrity have just "Got Clicky".

Posted 2 years ago #

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