Gender Segment in Google Advanced Segments
How a segment (in Google Advanced segments, using their metrics) should look like, when you want to segment Women (female) and Men (male) separately. I have many visitors, and I want to be able to tell the difference between my visitors in terms of gender . Is their any ideas how to construct such segment(s). I use Google Analytics advanced segments for that, and if you know how to do it, please share this segment here with me and the other forum members.
Construction gender segment, which Distinguish between men and women visitors
(8 posts) (5 voices)-
Guy L.
MemberPosted 3 years ago # -
Bella Monaco
MemberI will start by explaining the term:
"It is the dividing of potential markets based on gender (male or female). " (via wikianswers).
As far as I know, Nike company is the best in this area. All their products on their website are separated between Men/Women, whether its running shoes, walking shoes, shirts, etc. I am sure that they have a large database that holds the information which let them know if a woman or a man enters their website. Generally, I also think that you need to gather as much data, and also have a membership feature on your website, which let the member chose its gender. By doing that, you can understand better user behavior and make better marketing decisions based on user behavioral targeting.
Building a segment for that, based on Google Analytics metrics, I have no idea.
Posted 3 years ago # -
Jerome Dawson
MemberUsing demographic statistical data taken from 3rd party APIs, you can do that, but I think that it is not possible in Google analytics advanced segments as far as I know. There are companies like UserReport.com which enables you to get demographic information which is based on years of data collection using their custom user report forms. So they offer their own solution for web analytics and segmentation that integrates demographic data together with their web analytics solution.
Posted 3 years ago # -
Mira Larosh
MemberYou know what I want to know? - If the visitor has a credit card :) - Do you think that Google can lets us get connected to their database can get a boolean reply, that tells us whether the visitor of the website has a credit card or not? - Just kidding.
Anyway, to tell the difference between a male visitor or a female visitor, you need to take advantage of this two strategies:
- User 3rd party API web services from companies who make demographic data collection
- Implement your own registration process and use a 'Gender' field in the signup form
- Use Facebook Like features (as far as I know you can get the gender as part of other data that facebook reveals if the user make that data public)
Posted 3 years ago # -
Guy L.
MemberNice ideas Mira. I think that using 3rd part API web service to get the gender by providing specific metric data won't help in Google Analytics. I mean maybe developers can create a tool or plugin and integrate between the two, but I just want to use Google Analytics for that purpose. Of course unless you've found an excellent web analytics product that also incorporates demographic segments and web analytics that is good enough, I will probably think about using it.
But guys, I want a segment that can tell if a visitor is a male/female, is it possible?
Posted 3 years ago # -
Michael S.
MemberI have done something very similar on my website (server side), by dynamically adjusting the content of my banner for male or female members. But in order to do so the visitor has to be a member of the website, so this is the only way I know to do this. Dynamic content optimization gave me much higher conversion rate. I even checked it out with Google optimizer.
Posted 3 years ago #
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