On my search for a site personalization tool I've came across PERSONYZE behavioral targeting and site personalization platform. A few months ago I have decided to try Personyze web analytics on one of my blogs. Setting up personyze was a breeze. All you have to so is to setup a JavaScript code on all the website pages that you want to track and all the other job is done via the administration web console on Personyze it self.
Personyze bring some enterprise-level functionality in a very affordable real time web analytics platform. The term "Web Analytic" doesn't do justice to this magnificent platform. There are plenty of things that you can do with PERSONYZE, here are a few of them:
1) Create drill down custom reports with a great flexibility, found only on high-end BI Tools. Data drill-down and data analysis has become very easy, so getting insight is a breeze.
2) Real time visit statistics - This is probably the most common part on real-time web analytics tools. Even so, Personyze has managed to implement this feature by combining the real-time advantage with the custom reporting and drill down functionality. All in all, the best in class real time website traffic statistics.
3) Segmentation - If you are coming from Google Analytics advanced segmentation, you will feel right at home using Personyze personalization and segmentation tools. Define segments using mroe than 50+ metrics which are available to you via the "Profiler" tool. You can even take advantage of container's HTML data and use it to evaluate strings that contains specific data.
4) Actions - Actionable Analytics software are very popular nowadays. With Actionable Web Analytics tools you have the ability to engage a segment of visitors by creating actions like banners, popups, redirects,facebook connect and so on. The ability to use Actionable Analytics action will further enhance the ability of the platform to convert prospects into customers.
5) Drill-Down reports - I am sure that you have been experiencing different drill-down reports in many other web analytics solutions. In personyze, drill-down reports are much smarter and useful. They are accessible via pre-define reports or can be created via custom reports to let you drill-down and analyze data both vertically, horizontally and all across pre-defined JOINed tables. It is a must-have feature and I am happy that Personyze has listened to its customers regarding this one.
6) Facebook Integration and segmentation - Facebook is the largest online social community in the world, this is a fact. Now try to imagine having a tool that allows you to take advantage of facebok and use Facebook profile data as metrics in Personyze profiler tool. You have the ability to segment visitors based on every Facebook profile data that is available publicly or/and allowed to be shared by the facebook member who's visiting your website. You can even create actions that allow you to publish content onto the Facebook's member public wall section. Of course in order to do that you will need to engage the visitor with a special popup banner that will ask the visitor to log-in to his facebook account and give the right Permissions for facebook application to connect with this facebook account.
When the Facebook member has granted Personyze application to connect with his account, you can then create segments that are based on the visitor's profile metrics. Well, you can create the segment before hand, but it will take place only when a Facebook member has logged in and when the segment's metrics equals to the profile data. For example: you can decide to create a segment that can target only female facebook members and not male. This has a huge impact on the site personalization marketing strategies that you can use in order to target visitors based on their profile data. Amazing Feature!
7) Support - Personyze offers support via email, phone, tickets (inside the administration section) and by webinars. You can even contact Personyze web analytics and ask them to make a private webinar 1-on-1, so you can get answers to all of your questions. They have an online forum too. Furthermore, Personyze has a "Dynamic Guide" application that integrated within the system and allows you to get instant help on every page section that you are visiting and need help about. The dynamic help fits itself to the same page in Personyze back-end web console. A great way to learn Personyze with just a few hours and start using the system to elevate conversion rate, ROI and leads. Marketers has been looking for such an All-In-One behavioral targeting and site personalization solution for quite some time. Now this Software-as-a-Service is available for anyone who understands the importance of online marketing.
I've been searching the Internet for Internet Marketing forums, signed up for them and I have found out that many people are recommending this web analytics platform all across the board. People who are using Personyze usually come from real-time web analytics software and want the flexibility that Personyze analytics offers. It seems that their is no barrier on what you can achieve with Personyze in terms of data analysis, instant insight and visitor's engagement.
I have been using PERSONYZE behavioral targeting for over 4 months now. First I thought that it was overkill for me, but now I know that I was completely wrong. In fact, I didn't knew how helpful it would be for my online business (many of my e-Commerce websites) until I tried it myself and mastered it. Yes, it will take a few days until you find yourself familiar with all the amazing functionality. Even so, it is worth every penny that you pay for it. A truly amazing piece of SaaS that can help you squeeze out extra leads from every visitor that comes to your website.
The online engagement features are a must have. I just can't understand why I didn't use actionable web analytics software before. It seems that Actionable Web Analytics are new type of website traffic statistics solutions. No so many people are aware of them. The most known platforms are Webtrends, Coremetrics and Adobe Omniture, but those cost a lot of money and many e-commerce website owners can afford investing in them, especially if we we are talking on paying for a monthly basis for a long time. Furthermore, you want to have the chance to invest the money and cover the expenses and of course have the ability to increase the revenue of the website.
Personyze costs much less. It is really an affordable behavioral targeting platform that really won me hands down. All is left is to rate this behavioral targeting tool a 5 stars and recommend it to any website or blog owner out there. It is extremely useful for e-commerce websites, but any website that needs to elevate its leads can benefit from this software. It is time to know who your visitors are, what your KPIs are and get quick insight that will help you get an advantage over your competitors.
You can try the TRIAL for free and see if this behavioral targeting platform is the one that fits your online business needs. You have nothing to lose actually, just to earn. I am sure that once you start using it, you will never regret it. Just bravo for this amazing technology innovation. May we see more web analytics platforms like this in the near future.
I also want to add that I have an experience for over 3 years as a web analytics experts. I didn't do any web analytics course or any degree, but I find myself an experts in what is known as conversion optimization for online businesses, especially e-commerce websites. As a website owner of several e-commerce sites and blogs, I can assure you that if you learn to use PERSONYZE right, you will elevate your website Conversion rate and you see results.
The first thing I suggest to new comers is to contact PERSONYZE and ask them for an online demonstration. They will be very happy to show you how the system works. They also do group webinars. As far as I remember the webinars are on Thursday. In the web analytics and Internet Marketing webinars, Personyze web analytics experts are demonstrating the PERSONYZE behavioral targeting system. They will show you all the key features that you need to know about the system before you jump in to the water and start using it for yourself. You need to be patient. It takes some time to get used to a new web analytics system. But once you get the hang of it, you will know how to use it for your advantage. You will learn what you should be looking for and you will have the flexibility to take use PERSONYZE to achieve all your Internet Marketing goals by using advanced online marketing strategies that you never though possible.
PERSONYZE is being updated quite frequently. That means that you will see more cool and useful features very soon. I really like startup companies. It is not like large cooperation where every change takes a long time until it is approved and out of the beta stage. Well, I can talk hours about the system. All in all, get yourself to PERSONYZE.COM and signup for the trial to start using the system free of charge. There is a limit of course. But once you are happy with what you see, you can pay for the paid package and use all of PERSONYZE features.
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