Personyze

Affiliate marketers have been searching for new ways to elevate their profits from PPC campaigns, organic search and other advanced strategies. The main goals was to get more and more valuable traffic to their website and hopping that people will buy products through the affiliate programs that they are working with.  I must admit that [...]

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In this post I want to talk about Average time in focus metric, which can be found in Personyze. Average time in focus is a metric that tells you the average time in minutes that the visitor has been focusing on your website pages per visit. In order to get insight about the amount of time the visitor has spent viewing your content, you should compare the Avg. time in focus vs the average time per visit. Let me give you an example.

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I think that Personyze can serve as an excellent tool for affiliate marketers. As an affiliate myself, I’ve signed up for several affiliate networks and start embedding banners in several places on my website. In fact, it was easy to do. The problem is when you signed up for a lot of affiliate marketing programs. You need to take control of all the media and data, where and when to use it to make it effective as possible. In this post I want to talk about Personyze, and how it can help to improve affiliate marketers conversion rate and help them elevate their profits from every single affiliate program that they use.

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Personyze has the “Live Visits” page. This page allows you to view life traffic stats in real time. This is of course a page where you can see who is on your website right now, what pages is being visited and more detailed information. A few years ago, there were companies that based their web analytics products on the real time live visit stats alone. Real time website traffic statistics are important as long as you can react to them in real time. Of course, watching live traffic statistics is cool to watch, especially if you have lots of traffic to your website.

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A great new addition to Personyze web analytics has been released today, allowing you to create a “Template Action” and use pre-defined templates within all supported actions. The “Action Templates” are actually pre-defined HTML content that can be imported and used within your actions (ex. Popup, HTML). This is an optional feature and you can decide not to use it, but use your own custom HTML content. The best thing about the “Action Templates” featured action, is that Personyze gives you well designed templates without the need to design it by yourself or use your company designer to do so. Personyze most probably continue to add more templates with unique and visual appealing designs.

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James B. has sent me a question, asking how he can deactivate or delete a segment in the “Profiler” section within Personyze web analytics. I must admit that it isn’t that obvious from first look. First, go to the Segments list table by clicking the “Profiler” link at the left sidebar. The Segment table has a few columns. In the first column you can see circle icons colored in Green or Red. These are actual buttons. When you click on it, a menu will appear, allowing you to Activate/Deactivate/Delete the segment.

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In this article I want to talk about the “Replace number” action in Personyze behavioral targeting platform. The “Replace number” action was created to allow website owners and web analytic experts the ability to change number values within their website for a specific segment of visitors. What it actually does, it enables you to choose numbers in a specific range and apply mathematical operations upon them (addition, subtraction, multiplication, division).

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In this article I want to talk about the type of events that can be tracked by Personyze. When you visit the “Page Events” page from the settings page, you can see that Personyze allows you to choose which Page Events to monitor: Scrolling on page, Key presses, Left mouse clicks, Right mouse clicks, Hyperlinks (IN/OUT). You can check/uncheck each one so the web analytics platform will monitor those page events or not. This is only the first part. The second part are events which are attached to containers.

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If you had the chance to work with Web Analytics platforms before, you know that in one of the more important aspects of increasing conversions, is by making A/B and Multivariate tests. Analyzing the data is crucial for getting insight and setting up the goals that you expect to achieve. Without goals, you won’t have any pivot point to measure the effectiveness of your website personalization with Personyze or any other system.

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Usability in web analytics software/saas is not less important than its features. I remember spending short time getting to know the latest features in GA. You might expect that with the more features the Web Analytics platform has, the higher the learning curve would be. In most cases that is correct, but the software should be developed with emphasize on the user. Sometimes when adding new features there is a need to re-organize the feature navigation and usage structure so it will be easy to grasp. Using a dynamic and smart helping system can also help. Someone told me that a well developed software doesn’t need guides. I don’t know if it’s hundred percent true, but it should have the easiest learning That’s that’s what I am sure about.

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Let’s admit it, not all of us have time to analyze and personalize our websites. Some Webmasters and website owners prefer to use expert services which will do the the work for them. By saying work, I mean the site personalization segments and actions. Some companies prefer the help of high educated web analytics experts that will help in personalizing their website for their online visitors. Google has done it with its Google Analytics Certified Partner (GACP) program and Personyze has done it with their own certification training and certified partners services.

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It seems that offline tracking tools are becoming more popular and you can find them in many of today’s leading real-time web analytics platforms. Many online businesses give their clients an option to order products and service by phone. Some companies works online by phone and don’t offer any online ordering form (cart). This is where Offline tracking comes to an aid. Perosnyze, the web analytics I have been using lately, has this feature. You might find the implementation a bit different in other platforms, but the idea is quite obvious.

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In this post I want to talk about the “Replace image” action in Personyze. The replace image is a very simple action which allows website owners to replace image with another image on-the-fly. As any other action, it exists inside an ActionGroup which is connected to a segment. The replace image action in Personyze web analytics gets a string to search for (aka. Search – which can be case sensitive or not), “Search in” which signifies the places where to search for the image string (ex. image paths and background image / image paths / background images), “Search Where” (ex. Inside hyperlinks, outside hyperlinks or everywhere), Apply to specific containers and “Replace with what”, which is the target image.

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I was playing around with Personyze “Facebook Connect” and “Facebook Publish” actions and I was really impressed with the results so far. Many marketers use Facebook as a platform for marketing products and services, whether using on-site advertising, Facebook applications and sharing widgets (ex. LIKE button). Personyze web analytics utilized a unique Facebook segmentation and actions that can help website owners identify its visitors and create actions, directly targeted their ‘actions’ towards the user’s public spaces on facebook.

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In this post I want to review all the default reports which are available as part of Perosnyze web analytics platform. When you login to Personyze’s dashboard you can see a list the reports on the left sidebar. With just one click you can view any of those reports at the right main content frame. Let’s go through the reports and see what insight you can achieve by viewing and analyzing its details. In this post I will focus on the ‘Content’ category reports.

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Personyze content personalization tools allows you to change your Wordpress theme for specific segment of visitors. In order to take advantage of this feature you will need to first install Personyze Wordpress plugin. This Wordpress plugin automatically embeds Personyze JavaScript tracking code on all your blog pages.

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In the next video I want to demonstrate to you another action using Personyze Actionable web analytics. In this blog post I will demonstrate the use of Popup actions. A ‘Popup’ action is an action that which draws a HTML Div with content onto the current web page that the visitor is currently viewing. The Popup action takes several parameters, including: HTML content, Javascript code, Width and height, margin (in pixels), Z-index, position of the popup, CSS properties, delay (in seconds) and more.

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In this demonstration I want to show you how actions works in Personyze Actionable Analytics. With Personyze you can create both implicit and explicit content personalization. With implicit personalization you control the personalization actions and when they appear on the website. With explicit personalization you let the use choose which actions to utilize. In this page I want to demonstrate how this thing works.

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Today I’ve received a fundamental questions from user on how to view custom and pre-defined web statistics reports in Personyze web analytics. Custom reports is one of the most powerful tools on this system. The flexibility is probably endless, unless I’ve missed something. I won’t get into the advanced custom pages editing facilities, but show you the basic of viewing and editing custom reports within the system.

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