In the ‘Action’s tab you can find all the actions which you have created in Personyze. Actions are the user engagement measures that website owners may choose to use upon their website visitors. You can create segments without ‘Actions’ in Personyze web analytics, but again, this is the main strength of Personyze, implicit content Personalization.
As you can see in the Action listing table, action’s don’t have to be assigned to action groups. However, by default, segments are connected to ActionGroup, not to individual Actions. That means that if you want to make the Action active, you should assigned it to an active ActionGroup, prior to using is live on your website.
Let’s talk a bit about the table which you can see inside the tab. In the ‘Actions’ tab you can manage all your behavioral targeted content personalization actions, whether they are used in ActionGroup or unassigned.
- Name – the name for the action. Doesn’t have to be unique, because every action already got its own identification number. Click the name of the action to go to the editor mode and edit it.
- Action type – describes the type of the action: HTML, Image, Javascript, Redirect, Popup, Font properties, Replace Text/Tooltip, Replace image, Replace number, etc.
- Requested – Signifies how many times the action was requested by the segment. This number doesn’t tells how many times the actions had taken place, because their might be times were the action isn’t executed for many reasons.
- Happened – How many times the actions has actually happened for visitors. The ‘Happened’ value can be equal or less than the ‘Requested’ value but not more. When an Action is requested it might not happen. For example: if you already have a popup action on the page and another second popup action is called, the 2nd popup action won’t be executed because there is already a popup existed on the page.This property has two attributes:
Yes: the number of times the action happened
Extra: how many times there was a user interaction with the action (mouse click) - Segments – How many segments are connected to this particular action. Hover you mouse on the ‘arrow’ icon to get the list of all the segments. You can also see red and green circle icons for each segment, which signifies whether the segment is in ‘Active’ or ‘Inactive’ mode. Click the name of the segment to go to the segment’s editor to edit it.
- ActionGroups – Similar to segments, shows the number of ActionGroups which the action is part of. You can see whether it is active or Inactive and click the ActionGroup name to edit it.
- Creation date – the date that the action was created
Filters Results
You can filter the results by ‘Action Type’ or by ‘Segment’. You have two DropDownList (combo box) elements above the table. The ‘Action type’ DropDown allows you to filter the results according to the action’s type (ex. HTML, Image, Facebook Connect, Replace number, etc.). The ‘Segment name’ DropDown, allows you to filter the table’s result by the segment that the actions are connected to. When you have a long paginate list of actions, this is a very useful and convenient way to manage and locate actions and their actionable segments and ActionGroups too.
Add New Action
Personyze is an Actionable Web Analytics Software as a Service (SaaS), which mean that it allows you to create actions that act upon visitor’s online behavior. You can create actions directly from this tab by clicking the ‘Add new’ button. When you click the ‘Add new’ button, a menu list with all the available actions will appear. Choose the appropriate action which you wish to deploy.
That’s it for now. I hope that after reading this guide, you have become more familiar with the Actions tab in Personyze Actionable Web Analytics.
More on Personyze basic features.
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