Online business owners try many kind of conversion optimization techniques in order to increase leads and sales on their website. There are many ways in which you can optimize conversions on your website, one of them is using behavioral targeting, multivariate testing and A/B testing, as well as usability analysis and sales funnel optimization. Int this article I want to explain to you how you can optimize conversion rate using behavioral targeting and On-site personalization.

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In this post I want to talk about the reports export options in Personyze site personalization platform. When you view a report, at the top of the page you will see a few buttons: Edit Report, Mail, Excel, and Alert. The two export options that are available to you are to export the report by mail or to a Microsoft Excel (.xls) file. For now these are the only report exporting options that are available to you in Personyze.

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Maximize profits from Affiliate programs using Site Personalization

February 23, 2011

Affiliate marketers have been searching for new ways to elevate their profits from PPC campaigns, organic search and other advanced strategies. The main goals was to get more and more valuable traffic to their website and hopping that people will buy products through the affiliate programs that they are working with.  I must admit that [...]

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Personalization for Affiliate marketers is the key for success [Webinar]

February 21, 2011

There are a lot of useful tools that affiliate marketers have been using in order to maximize their affiliate program profit. In some cases, affiliate marketers are relying on their knowledge about PPC campaigns, Search Engine Optimization (SEO) and in-house affiliate program tips to maximize revenue. Even so, some of them are taking advantage of site personalization SaaS in order to increase visitor’s retention on their website and personalize their landing pages to create more relevant content for their website visitors.

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Average time in focus per visit metric – Personyze Guide

February 8, 2011

In this post I want to talk about Average time in focus metric, which can be found in Personyze. Average time in focus is a metric that tells you the average time in minutes that the visitor has been focusing on your website pages per visit. In order to get insight about the amount of time the visitor has spent viewing your content, you should compare the Avg. time in focus vs the average time per visit. Let me give you an example.

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Maximize Affiliate Program Conversions using Behavioral targeting Services

February 8, 2011

I think that Personyze can serve as an excellent tool for affiliate marketers. As an affiliate myself, I’ve signed up for several affiliate networks and start embedding banners in several places on my website. In fact, it was easy to do. The problem is when you signed up for a lot of affiliate marketing programs. You need to take control of all the media and data, where and when to use it to make it effective as possible. In this post I want to talk about Personyze, and how it can help to improve affiliate marketers conversion rate and help them elevate their profits from every single affiliate program that they use.

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Live Website Traffic Stats Page – Personyze

February 2, 2011

Personyze has the “Live Visits” page. This page allows you to view life traffic stats in real time. This is of course a page where you can see who is on your website right now, what pages is being visited and more detailed information. A few years ago, there were companies that based their web analytics products on the real time live visit stats alone. Real time website traffic statistics are important as long as you can react to them in real time. Of course, watching live traffic statistics is cool to watch, especially if you have lots of traffic to your website.

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Template action and custom HTML designs – Personyze Guide

February 1, 2011

A great new addition to Personyze web analytics has been released today, allowing you to create a “Template Action” and use pre-defined templates within all supported actions. The “Action Templates” are actually pre-defined HTML content that can be imported and used within your actions (ex. Popup, HTML). This is an optional feature and you can decide not to use it, but use your own custom HTML content. The best thing about the “Action Templates” featured action, is that Personyze gives you well designed templates without the need to design it by yourself or use your company designer to do so. Personyze most probably continue to add more templates with unique and visual appealing designs.

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How to Delete, Activate or Deactivate a Segment – Personyze Guide

February 1, 2011

James B. has sent me a question, asking how he can deactivate or delete a segment in the “Profiler” section within Personyze web analytics. I must admit that it isn’t that obvious from first look. First, go to the Segments list table by clicking the “Profiler” link at the left sidebar. The Segment table has a few columns. In the first column you can see circle icons colored in Green or Red. These are actual buttons. When you click on it, a menu will appear, allowing you to Activate/Deactivate/Delete the segment.

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Replace number with mathematical operands – Personyze Analytics

February 1, 2011

In this article I want to talk about the “Replace number” action in Personyze behavioral targeting platform. The “Replace number” action was created to allow website owners and web analytic experts the ability to change number values within their website for a specific segment of visitors. What it actually does, it enables you to choose numbers in a specific range and apply mathematical operations upon them (addition, subtraction, multiplication, division).

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Using a Proactive Web Analytics Software – My Experience

January 27, 2011

In this blog post I want to share with you my experience with Personyze after three months of using this behavioral targeting, web analytic and content personalization software-as-a-service. The most obvious reason why I started using this website statistics software was due to its proactive features. I have been using some web analytics free trials of many other platforms, prior to using personyze for the first time. I felt a bit annoyed with the fact that I cannot take pro-active measures upon viewing website statistic data in real time.

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Support WAA Code of Ethics – Help spread those standards

January 27, 2011

It was just yesterday when I wrote about behavioral targeting advertisements regulations when today I cam across the WAA Code of Ethics. WAA encourage people to pledge and join and help enforce the code of ethics. It is an industry effort to show a goodwill in helping to respect consumer data over the Internet. The Web Analytics Association (WAA) Code of Ethics was created by Eric T. Peterson and John Lovett.

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Tracking Page Events and User Interaction using Personyze Analytics

January 27, 2011

In this article I want to talk about the type of events that can be tracked by Personyze. When you visit the “Page Events” page from the settings page, you can see that Personyze allows you to choose which Page Events to monitor: Scrolling on page, Key presses, Left mouse clicks, Right mouse clicks, Hyperlinks (IN/OUT). You can check/uncheck each one so the web analytics platform will monitor those page events or not. This is only the first part. The second part are events which are attached to containers.

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New Behavioral Targeting/Advertising regulations in 2011?

January 26, 2011

I have been reading news about behavioral targeting on Google News in the past weeks. I thought that I will find some interesting articles. but instead, I saw a handful of article and news regarding FTC and browser’s behavioral targeting and website traffic statistics data blocking add-ons. It seems that behavioral targeting is inviting a lot of negative opinions across the web. A lot of talkback regarding the visitor’s online privacy issue. As the demand for behavioral targeting tools rises, so does the opinions about online privacy. An article on bizReport.com says that 67% of American customers feeling uncomfortable with the behavioral targeting options that are being used by web analytics companies.

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A/B & Multivariate split testing with Personyze Optimizer

January 26, 2011

If you had the chance to work with Web Analytics platforms before, you know that in one of the more important aspects of increasing conversions, is by making A/B and Multivariate tests. Analyzing the data is crucial for getting insight and setting up the goals that you expect to achieve. Without goals, you won’t have any pivot point to measure the effectiveness of your website personalization with Personyze or any other system.

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Woopra gets a new look

January 26, 2011

Woopra Real time web analytics has ditched the dark visual appearance of their product, in favor of light and more pleasing visuals. Woopra keeps updating their software and saas platform with new features.

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The Web Analytics Usability, not less important than its Features

January 26, 2011

Usability in web analytics software/saas is not less important than its features. I remember spending short time getting to know the latest features in GA. You might expect that with the more features the Web Analytics platform has, the higher the learning curve would be. In most cases that is correct, but the software should be developed with emphasize on the user. Sometimes when adding new features there is a need to re-organize the feature navigation and usage structure so it will be easy to grasp. Using a dynamic and smart helping system can also help. Someone told me that a well developed software doesn’t need guides. I don’t know if it’s hundred percent true, but it should have the easiest learning That’s that’s what I am sure about.

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Course for web analytics certification offered by Personyze

January 26, 2011

Let’s admit it, not all of us have time to analyze and personalize our websites. Some Webmasters and website owners prefer to use expert services which will do the the work for them. By saying work, I mean the site personalization segments and actions. Some companies prefer the help of high educated web analytics experts that will help in personalizing their website for their online visitors. Google has done it with its Google Analytics Certified Partner (GACP) program and Personyze has done it with their own certification training and certified partners services.

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Offline tracking using Personyze

January 25, 2011

It seems that offline tracking tools are becoming more popular and you can find them in many of today’s leading real-time web analytics platforms. Many online businesses give their clients an option to order products and service by phone. Some companies works online by phone and don’t offer any online ordering form (cart). This is where Offline tracking comes to an aid. Perosnyze, the web analytics I have been using lately, has this feature. You might find the implementation a bit different in other platforms, but the idea is quite obvious.

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Social interactions in Web Analytics platforms

January 24, 2011

What I like about Google Analytics is the ability to share advanced segments (and also custom reports) with other people who use Google Analytics. Sharing segments is done very easily through the “Manage Advanced Segments” page. There you can see a list of all your advanced segments, beside each segment there is a “Share” link, click it to get a URL for sharing that specific segment.

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