Implicit and Explicit Personalization Tools

July 29, 2010

in Web Analytics Articles

In this article i want to further explain the advantage of Implicit Personalization tools that can help website owners to achieve their goals online. Every website owner has its goals, whether it is to drive more traffic for its website, increase sales, increase conversion rate and ROI and maybe makes some web design changes and their marketing effectiveness.

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Premium, yet Affordable Web Analytics Solution

July 17, 2010

in Web Analytics Articles

Not so many website owners understand the importance of web analytics, especially when talking about real-time and behavioral targeting solutions. The day I’ve seen Personyze behavioral targeting and dynamic content optimization SaaS solution, my life have changed. So you probably asking yourselves, what I am so fascinated with Personyze web analytics?

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Personyze Actionable Real-Time Web Analytics

July 17, 2010

The more I use different web analytics SaaS solutions (free & paid), the more I see how much is still needed to get the right tools for analyzing my website traffic and make some logic out of that data. For my luck, I’ve cam across Personyze real-time web analytics solution.

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What Google Enrypted Search Engine means to Website Owners

June 11, 2010

Many people are very frustrated that Google as opted for its news SSL encrypted search engine. Now it seems that webmasters and website owners are very concerned about not getting the visitors’ information that they need so badly, in order to make optimization to their website marketing strategy and Search Engine Optimization strategies in their [...]

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Twitter Purcahsed Smallthought Systems

June 11, 2010

PC Magazine reports that Twitter acquired a web analytics form, Smallthought systems. The announcement was made on 6/11/2010. It doesn’t comes as a surprise, because Twitter as already unveiled its ad platform two months ago. Twitter purchased that ad platform in order to present ads in Twitter micro blogging search results. Furthermore, Twitter purchased mobile [...]

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Facebook, The most popular website on the Web

May 31, 2010

We don’t hear announcement like this everyday, but hey, Google itself is saying that Facebook is the most popular sites in the world, this according to Google’s announcement about the 1000 most-visited sites on the web report that was published on 20h April, 2010.

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Google Encrypted Search Engine

May 24, 2010

I’ve just read about Google’s new “secure” encrypted version of its search engine Google.com. To use the new encrypted you should login to https://www.google.com/ website. If you haven’t noticed, the difference between the non-SSL version is the ’s’ after the “http”, which means that the connection is encrypted using the SSL technology.

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ClickTale Review

May 3, 2010

Review about ClickTale, Customer experience analytics solutions for e-commerce and online business sites. Use click heatmaps, mouse movement heatmaps, visitor behavior video recording, real-time website tracking and many other cool features that are really useful to achieve you goals, yield higher conversion rate and ROI.

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Mobile Analytics Solutions

April 19, 2010

In-depth overview about my top 5 mobile analytics solutions for mobile apps, websites and games developers. How to track mobile application usage across various mobile platforms and devices, remote debug your applications, get better insight of your mobile app adoption across all available mobile publication channels and much more. If you are thinking about releasing you new mobile app, you must read this article and get familiar with my top 5 mobile analytics products.

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BTBuckets Review

April 11, 2010

If you are into web analytics, you have almost certainly heard the phrases “Behavioral Targeting” and “Segmentation” more than once. Today I want to invest some of my time to review a new free behavioral and segmentation tool called BTBuckets.

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Userfly Review

April 6, 2010

Userfly record visitors mouse movements, clicks, input fields and actually records a video of the visitors session, so you can track and see your website’s visitor behavior as they browse your website. You can actually spot bad UI implementations, by juts sitting back at your office and watch a video of your visitors website interactions. Therefore, you can improve on your current website design and improve your website user experience.

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Mobile GA Android App Review

April 2, 2010

I have great news for those of you, who are using Google Analytics solution. I have searched the Internet for a Google Analytics Android app and luckily I’ve found one. The Android App is called “Mobile GA”, and you can download it free from Google Android Market (just search for “Mobile GA” and you will find it). This Mobile GA app was developed by ActualMetrics company.

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Clicky Review

March 15, 2010

Clicky by Roxr software is one of the most popular paid analytics products that can give you just that. It incorporates Real-Time website tracking & analyzing features, advanced reports, segmentation, tracking and evaluating campaigns, twitter keywords’ monitoring, track Ajax and Flash events and much more. It seems that Clicky at GetClicky.com can be the perfect companion to your marketing tools’ arsenal.

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WhosOn Live Web Analytics Review

March 12, 2010

WhosOn, an all-in-one solution allows any website owner to track visitors in real-time and take proactive measures and chat live with online potential customers (prospects) in real-time. The ‘Track & engage’ feature which WhosOn offers, allows you create a communication channel between your business and your visitors as they browse through pages on your website.

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Woopra Web Analytics Software Review

March 11, 2010

Woopra has two types of user interfaces, one implemented as an online service (SaaS) and the other as a desktop client software. Woopra is one of the pioneers to release a full scale advanced real-time web analytical tool to the market, even though that there are other ‘mass market’ live analytics tools out there, but are not that robust in comparison to Woopra live web analytics solution (except for the enterprise products, which are also much more expensive).

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Facebook Analytics Solutions

March 5, 2010

Webtrends released Real Analytics for facebook, which is actually a new features inside Analytics 9. This feature lets you take comprehensive measurements of your company’s campaign marketing, Facebook applications usage and social media marketing as a whole, in order to track the impact of your Facebook marketing strategies.

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HitsLink Real-time Web Analytics Review

March 3, 2010

Today we want to review a web analytics solution called HitsLink by Net Applications. Browsing through many real-time web analytics solutions, I must say that there are only few professional products that are attracting the big companies and grabbing the headlines. One of the uprising Web Analytics solutions that grab a lot of attention in 2009, was HitsLink. HitsLink provides online, real-time reporting statistics with lots of features. HitsLink has three major packages: HitsLink Professional, Enterprise and Platinum. Every one of them includes its previous package’s features and adds more quality features to the package.

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WebTrends Analytics 9 Review

February 28, 2010

Having a just a successful e-commerce website will most likely won’t be enough for to keep up with the rising competition. These days more and more companies compete for the same market in different niches. To come out top, you’ll need the right Internet marketing tools, which will help you better understand your online business and make smart decisions using the valuable data those tools tracks. For that reason, almost every e-commerce website applies some kind of web analytics software. One of the most successful enterprise web analytics solutions is called WebTrends Analytics 9.

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Omniture SiteCatalyst

February 26, 2010

One of the most trusted, cost-effective and capable product is called Omniture SiteCatalyst®. SiteCatalyst web analytics solution is being used by some of the largest portals and websites on the Internet. China’s largest infotainment web portal called SINA.com, adopted Omniture SiteCatalyst web analytics solution an enterprise class web analytic tool to gather information about their 20 billion monthly page views portal. Also Clear Channel radio has chosen Omniture SiteCatalyst because its advance capabilities to measure on-demand audio, video and social media data infrastructure.

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Important Web Analytics Platform Features

February 26, 2010

TopTenReview website compared the best web analytics platforms in one of its reviews. When looking at the comparison, I could observe lots of features. When putting a mouse over the features, you can see a brief description on every feature. In this article, I want to explain about each feature, when comparing web analytics software side-by-side. Let’s start.

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