Actionable Web Analytics & Behavioral Targeting Solution Reviews and Personyze Guides

Affiliate marketers have been searching for new ways to elevate their profits from PPC campaigns, organic search and other advanced strategies. The main goals was to get more and more valuable traffic to their website and hopping that people will buy products through the affiliate programs that they are working with.  I must admit that [...]

In this post I want to talk about Average time in focus metric, which can be found in Personyze. Average time in focus is a metric that tells you the average time in minutes that the visitor has been focusing on your website pages per visit. In order to get insight about the amount of time the visitor has spent viewing your content, you should compare the Avg. time in focus vs the average time per visit. Let me give you an example.

Personyze has the “Live Visits” page. This page allows you to view life traffic stats in real time. This is of course a page where you can see who is on your website right now, what pages is being visited and more detailed information. A few years ago, there were companies that based their web analytics products on the real time live visit stats alone. Real time website traffic statistics are important as long as you can react to them in real time. Of course, watching live traffic statistics is cool to watch, especially if you have lots of traffic to your website.

James B. has sent me a question, asking how he can deactivate or delete a segment in the “Profiler” section within Personyze web analytics. I must admit that it isn’t that obvious from first look. First, go to the Segments list table by clicking the “Profiler” link at the left sidebar. The Segment table has a few columns. In the first column you can see circle icons colored in Green or Red. These are actual buttons. When you click on it, a menu will appear, allowing you to Activate/Deactivate/Delete the segment.

In this article I want to talk about the type of events that can be tracked by Personyze. When you visit the “Page Events” page from the settings page, you can see that Personyze allows you to choose which Page Events to monitor: Scrolling on page, Key presses, Left mouse clicks, Right mouse clicks, Hyperlinks (IN/OUT). You can check/uncheck each one so the web analytics platform will monitor those page events or not. This is only the first part. The second part are events which are attached to containers.

If you had the chance to work with Web Analytics platforms before, you know that in one of the more important aspects of increasing conversions, is by making A/B and Multivariate tests. Analyzing the data is crucial for getting insight and setting up the goals that you expect to achieve. Without goals, you won’t have any pivot point to measure the effectiveness of your website personalization with Personyze or any other system.

Usability in web analytics software/saas is not less important than its features. I remember spending short time getting to know the latest features in GA. You might expect that with the more features the Web Analytics platform has, the higher the learning curve would be. In most cases that is correct, but the software should be developed with emphasize on the user. Sometimes when adding new features there is a need to re-organize the feature navigation and usage structure so it will be easy to grasp. Using a dynamic and smart helping system can also help. Someone told me that a well developed software doesn’t need guides. I don’t know if it’s hundred percent true, but it should have the easiest learning That’s that’s what I am sure about.

It seems that offline tracking tools are becoming more popular and you can find them in many of today’s leading real-time web analytics platforms. Many online businesses give their clients an option to order products and service by phone. Some companies works online by phone and don’t offer any online ordering form (cart). This is where Offline tracking comes to an aid. Perosnyze, the web analytics I have been using lately, has this feature. You might find the implementation a bit different in other platforms, but the idea is quite obvious.